Daily Advantage

Strong Signals was a daily stock market email newsletter launched in September 2001.

Sounds dry.

But there was a twist.

The first half of the email summarized the day’s market events. The second half—or what we called “below the stars”—was a unique take on the news of the day. In 2005, when Strong Investments was purchased by Wells Fargo, it was rebranded as Wells Fargo Daily Advantage and continued to run through 2016.

I joined the team as a staff writer in 2013 and had the pleasure of writing nearly 100 emails over 3 years. It was so much fun and an amazing challenge—each one of these was written, approved by a compliance team, and published within 7 hours. That included finding a topic and writing the entire email all while simultaneously doing my “day job”.

One of the highlights of this experience was the feedback we received from our audience. The posts on this site are some of my (and our readers’) favorites. Enjoy!