About Me
One thing that characterizes me and my career is my willingness to learn and try new things. I guess you can say I’m good at pivoting. For many years, our business fostered a very entrepreneurial spirit – run it like you own it. That allowed me to move from a junior web developer to a senior project manager leading innovation on our e-business team and then today, to a social media strategist. I’ve been able to see new opportunities, build business cases, and implement them.
I love social media because it gives me a creative outlet to tell a story and to do it in real time. I’ve always enjoyed writing and creating content because I know that what I’m doing is helping people achieve their dreams. Building a financial plan – that can be intimidating. But it doesn’t have to be. Our job is to give others, whether that’s financial advisors, institutions, or their clients, the tools and information they need to be successful. So that could be publishing rapid response commentary on a geopolitical conflict or helping fixed income investors position their portfolios in an era of rising rates. Social media is really at the forefront of so many aspects of business – from education to recruiting to brand building – and I’m proud to be a part of it.
Resume (.docx)
My Work
Allspring Global Investments LinkedIn (Formerly Wells Fargo Asset Management)
Launched in 2015 as a Wells Fargo showcase page.
Rebranded as Allspring Global in November 2021; was able to migrate from a Wells Fargo showcase page to an Allspring company page, thereby maintaining our 20k+ followers.
Prior to rebrand, primarily used for organic publishing, with paid support limited to 1-2 large campaigns each year.
Today, we run always on sponsored posts, which consistently outperform financial services benchmarks.
This is also a global presence, and we geotarget posts to US and EMEA.
I’m responsible for content calendar, copywriting, coordinating with designers, compliance routing, listening, and customer engagement.
@Allspring (Formerly @WFAssetMgmt)
Launched in May 2013 as Wells Fargo Asset Management.
Rebranded as Allspring in November 2021; was able to change the Twitter handle and maintain ~20k followers.
Used primarily for organic, rapid response publishing. We have done limited paid campaigns on this platform with promising results.
I’m responsible for content calendar, copywriting, coordinating with designers, compliance routing, listening, and customer engagement.
Allspring Blog (Formerly AdvantageVoice)
Launched in December 2010 as Wells Fargo AdvantageVoice.
Rebranded as Allspring Blog in November 2021.
Used as a rapid response vehicle for our portfolio managers and investment teams. Whereas a white paper can take a minimum of 2 weeks to produce, we can publish a blog post in 24 hours.
I’m responsible for site maintenance, coordinating with designers, compliance routing, and customer engagement.